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 Post subject: Mildly Interesting Article on Marketing to Our Distaff Side
PostPosted: Sat Oct 01, 2016 11:07 pm 
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Joined: Fri Sep 05, 2008 7:16 pm
Posts: 732 ... y-fashion/

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Make a quick dash around a sorority row, and you’ll quickly discern a pattern: J.Crew cardigans, Patagonia pullovers, and Lilly Pulitzer shift dresses in pastel prints. Colorful Kate Spade satchels or Longchamp totes dangling from arms; feet are shod in Tory Burch ballet flats or sandals from Jack Rogers and Vince Camuto. Some newer labels may pop up, too, such as Southern Tide or Southern Proper. During the colder months, there’s no shortage of L.L. Bean duck boots and waxed jackets from Barbour.
Once one sorority picks up on a brand, it can spread from person to person like a scandalous secret, infiltrating one house after the other until every sorority in the country knows about it. Ta-da: It has become a national phenomenon–and a marketer’s dream.
The preppy flame began to spread in the 1950s and ’60s, a time when ­bold, professional women like Grace Kelly and Audrey Hepburn were cultural icons who wore the mantle of high society. Handed down from Ivy League elites and the women of the Seven Sisters, American’s original set of women’s colleges, preppy clothing has persevered through endless fashion cycles. Led by such labels as Brooks Brothers and J. Press, the casual, affluent aesthetic worked its way past college boundaries and into American culture for both men and women. Iconic styles included shift dresses and silk blouses with blasts of pastels or navy stripes to give off a clean, upper-class aura for the tennis court or golf course. Even today, modern preppy clothes stick by tenets passed down from that era: casual, youthful, and seemingly effortless.

 Post subject: Re: Mildly Interesting Article on Marketing to Our Distaff S
PostPosted: Sun Oct 02, 2016 10:06 am 

Joined: Thu Jan 22, 2009 8:01 am
Posts: 163
Anyone up for a class action libel suit?

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